Guidelines for Using Instagram for Your Individual and Business Brand

Social media has proven to be a fast and effective marketing tool for businesses of any size. For individuals, it is a savvy means to stay in touch with the people you know. Instagram is one of the more popular new kids on the block as far as social media is concerned. One of the reasons that Instagram is so popular is it uses photos to convey a message. This can be a marketer’s dream as photos pictures tend to attract more attention and draw more people as compared to textual content.

As a person, you may also benefit from expanding your profile by using Instagram. Making use of Instagram on Facebook will increase the particular visibility of your profile since people share and interact with photos a lot more than any other content that is available. The app allows you to run your photos by way of a filter, which in essence, just edits them so they look better and more professional. You can also share photos in your Twitter account so that you can garner a lot more interest and get more people to adhere to you.

Everything is more visually focused

As a small business, social media is one of the most effective marketing tools that you can use without spending excessive. Instagram allows you to keep your clients up-to-date on what is new. You can upload many photos in a day to keep individuals interested in what is new with your company and for any new developments. However , ensure that you do not share too many photos so that you give people enough time to find out them and respond to them. It is important to be consistent so that your clients furthermore know what to expect in terms of posting pictures, new information, or any other information.

You can also share some photos from the behind the scenes of your business so that your clients and customers feel much more just like a part of your business, which will make them very likely to become loyal customers. You can also demonstrate to them how to use a product, photos of an event that you are having or something else which is not public information and is more personal, for example photos of your office or employees.
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This shows people the human aspect of your business which would make them wish to keep checking back, or they want to follow your profile to see what new things they can learn or discover.

“As a personal brand, give them information into how you think, decide and discern”

Instagram is also a great way to discuss some of the work you have done. This, in essence, shows others what you can do and can sell your work to potential clients. Employ your followers to promote brand commitment; for example , responding to a comment made on your product. This also works for the personal profile; to get people to follow you and interact with your Instagram profile. Of course , you also have to interact with them, follow them, and comment on their particular photos.

Because your Instagram profile can simply be viewed by the people you happen to be friends with in your fans plus followers list, it is best used with another type of social media such as Facebook since so much more people will be able to see and react to your photos.

First point of contact

You can use Instagram to direct people to your personal blog, other social networking such as Pinterest, or your company internet site. In both of these cases, the photos act as a bait to get people interested in you so that you can then present other content. You can also use hashtags to trend a photo or connect different photos that are related in some way which you would like people to see. It also attracts like-minded people as they may gravitate to hashtags on points they are interested in.

It is best to take good, clear photos on Instagram. A badly taken photograph cannot be salvaged by the filter function in Instagram. People will respond more to photos that are well taken. Additionally you need to keep abreast on what is relevant and interesting to your followers therefore ask for feedback and understand what they may be saying so that you can post photos that will keep them interested in your profile. You can also make your photos fun by experimenting with creative photo shots.

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