How Google Maps and Google Places Deliver Local Customers: 7 Myths, 7 Facts

Sure, you know about Google Maps and Google Places. Google Maps is a free service from search engine giant, Google. It provides map views, driving directions, and contact information about businesses and points of interest. In search results, businesses show up beside a Google map first in the list, for searches including location-related terms (like city, street, or zip code).

Google Places is the service that you can use to put your business on Google Maps, with more content. You can add photos, video, your web address, hours, categories, and more, to help local customers find you.

Google frequently fine-tunes and adjusts these services. Google Places itself is recently re-named, formerly known as Google Local Business Center.

If you’re wondering how it all works, you’re not alone. Let’s jump in and clear up some issues now:

Myth #1: Google Places and Google Maps is just the same information shown 2 ways.

Fact #1: Google Places helps people find business when searching a specific location.
If you cherished this write-up and you would like to acquire more information regarding Google Map Rankings kindly go to our own webpage.
Maps helps people explore a geographic area many ways, including street views, business listings, and more.

Of Google Maps, Google says “Each business listing on Google is in fact a giant ‘cluster’ of information that we get from a few different places: Yellow Pages, for example, as well as other third-party providers. However, the basic information that you submit through Google Places is the information that we trust the most.” So Maps and Places are not exactly the same thing. Your Google Places is a listing that allows you to create, verify, and control the content describing your business. But your business may be listed on Google Maps due to input from others. The standard Maps link: “Put your business on Google Maps” leads you to the Google Places service, where you can find, claim and edit an existing listing for your business.

Myth #2: You have to have a physical store to put your business on Google Maps

Fact #2: New in 2010, you don’t have to show your mailing address publicly in your Google Places Listing.

You can opt to show your service area instead. The map pin looks like a dot instead of a pointed pin-type shape. While Google requires a mailing address to create your listing, you have the option to keep that address private and show your service area instead. This suits home-based businesses and those with no office address who want to get found in the local area. If you don’t want a personal address broadcast to the world, you can keep that off line.

Leave a Reply

Your email address will not be published. Required fields are marked *